MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing a multiple range of affordable designer fashion for women. The eponymous brand was launched in 1999 with a vision to revolutionize and make accessible women’s retail in the country. It started after Maria’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Since its inception, the MARIA.B. Brand has encapsulated designer sensibilities within an affordable label and continues to do so.
Revered for her irreverent approach towards fashion Maria B’s work has redefined what women aspire to wear. In a thriving fashion industry such as in Pakistan, not a lot of designers have managed to create a mass market along with a critically acclaimed fashion aesthetic. Maria B is one of the very few who has managed to create a massive following for her design aesthetic and turned her retail business into commercial success.
Maria B. took to the industry by storm with her unorthodox interpretation of the fashion world and her unprecedented creativity which quickly made her one of the most sought after names in the industry. She has since then marked her territory with bold and artistic designs with a creative flair for fashion. While predominantly a prêt oriented brand Maria B. has diversified into couture, luxury prêt, kids apparel and a complete range of unstitched cottons, linens and an accessories line.
Her minimalist aesthetic, clean lines and tonal colour palette has come to be regarded as the epitome of chic. Consistently name checked by fashion insiders as the label they want to wear, Maria B. has successfully resuscitated predictable traditions and recast it as an imperative part of each season’s fashion dialogue.
Maria is widely recognized for her unique aesthetic of juxtaposing refined elegance with modern whimsy, through brilliant color, beautiful fabrication and handcrafted details. With her label, Maria has established a fresh point of view in Pakistani fashion and continues to redefine a sophisticated, yet modern lifestyle.
Quality, design innovation and affordability are the key brand ethos, leading the label into catering to every segment in the market. Owing her retail success to smart market strategizing the brand has expanded into creating nine different lines: The brand’s vast repertoire of fashion MARIA.B. Cotton, Mgirl, MARIA.B. Evening Wear, MARIA.B. Lawn, MARIA.B. Linen, MARIA.B. Pashmina (Indian Collection), MKids, MARIA.B. Brides and Mbroidered Fabrics.
With a design philosophy rooted in hand-finished apparel that exudes elegant refinement and casual luxury, the designer has already become a force to be reckoned with. One of the brightest fashion stars of the industry, she is not just about to sit on her laurels yet. She says, “I have been given tremendous love by everybody but my vision goes far beyond that. I regard myself as an entrepreneur as someone who’s artistic ability can be portrayed in everything that I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the most important.
In 1999, Maria B. ventured into the fashion industry with a small stitching unit in Lahore. It was after she graduated from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Today MARIA.B. is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label. MARIA. B. also has one of Pakistan’s most extensive retail networks with 25 standalone outlets in 12 different cities across the country, while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar.