Microsoft, Google Seal Twitter Search Deals
October 22, 2009 by Trend PK
Filed under Business News
Microsoft, Google Seal Twitter Search Deals, Microsoft Corp and Google Inc secured separate agreements for access to real-time content of the Web phenomenon Twitter, intensifying their battle for a search market that Google dominates. 
Google, Microsoft, and 5 months of age-Bing, each dealing with the ad to get Twitter to store public information in real time on Wednesday in the latest sign of growing competition between the two long search engines.The expected bids are expected to increase the effectiveness and attractiveness of the search results, allowing users to scan real-time Tweets: 140-character stream of consciousness posts that Twitter hosts its popular website.
Hours later, Google announced the company on his blog his own accord, with the promise that the Twitter messages, or Tweets, be incorporated in the search results “in the coming months.” Both companies did not disclose financial terms. Microsoft also announced an agreement to include the contents of the social network Facebook on Wednesday.
Asked about the scheduling of individual ads, Google Vice President of Search Products Marissa Mayer Offers told Reuters that among the fast-growing companies like Google and Twitter take a long time together. “This is not something that happens on the scale of hours, is something that happens on the scale of months,” he said. Besides Google Twitter data will fill a critical void.
“Every time there is new data that are emerging and growing as fast as we’re seeing with Twitter, is actually make sure we have the content so that we can seek and find for our users.” Twitter, the 3-year start-up Web-old who has become an Internet sensation popularized by celebrities and government, attracts tens of millions of visitors each month.
In September he received a round of $ 100 million of funding that values the company at $ 1 billion, according to people familiar with the matter. Twitter has to generate significant revenues of its free service, although mentioned advertising and premium features as possible ways to make money.
Microsoft plans to introduce the most popular Tweets of the day, while allowing Web users to view Twitter messages containing links to other Web content. Microsoft will filter spam and other strange data.Microsoft said the data would be available on Facebook Bing at a later date unspecified. Facebook The agreement covers only those messages that its 300 million users have marked as viewable to the public, a practice that is relatively new and not as widespread in the social network where users often send messages to groups of friends.
Yahoo’s chief technology officer, Ari Balogh, told reporters that, in general, data from the Microsoft search engine also has access to would be accessible to Yahoo under the terms of his partnership.Yahoo has been testing the limited inclusion Twitter messages on the search results for certain users, he added. All content on the website is relevant to the search, “Balogh said. He thought that people do not want to go to three or four sites to access different data types.
was first posted on October 22, 2009 at 5:26 pm.
