Standard Chartered

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STANDARD Chartered has begun rolling out a global brand campaign focused on its commitment to being a positive force in the markets where it operates across Asia, Africa and the Middle East.

The concept of Standard Chartered IDR is unique because this is the first time it is coming to the Indian Markets. We all are aware about the Indian companies floating GDR and ADR in foreign markets like USA and other countries. The same concept applies here Standard Chartered being a foreign bank wants to trade in local Indian Markets, hence it is going for IDR or Indian Depository Receipts The new brand promise captures the ethos that has driven this achievement, one which has remained consistent throughout the bank’s 150-year history.

The listing of Standard Chartered IDR is expected to be complete by June 2010. The company is banking on the healthy financial nos. that the Indian Unit has posted recently and also trying to capitalize on the brand value that Standard Chartered is a well known brand in India for last so many years. As per the IDR regulations, the proceeds from this Standard Chartered IDR issue will be repatriated to United Kingdom, the country where Standard Chartered is headquartered.