Prime Focus EQR adds ARRI ALEXA to its kitty
Prime Focus’ Equipment Rental Division (EQR) has added ‘Alexa’, the latest state-of-the-art camera from ARRI to its existing fleet of cameras.
The ARRI Alexa, a successor to the D21 digital camera, is geared up to meet the emerging trend of ‘shoot-edit-project’. It saves the worries of having to wait for the dailies to see the result of the shoot, as one can see the rushes at the exact quality required and provides the option of color correction on location itself.
“One of the key attributes of the ARRI ALEXA is that a dump of the files can directly be taken on the Baselight, ready for editing and grading. This saves a lot of time and money as it eliminates the need for telecine”, says Niraj Sanghai – Business Head, EQR, Prime Focus. With the ARRI ALEXA, the LUT of any shot can be generated very quickly, saving further time on color correction.
Owing to its rugged frame and sensitivity, the camera can perform in different climatic conditions and temperatures in India and can capture true colors in bad weather conditions without any noise. Add to this, the camera features simple menu controls and operations that can allow the DOP to play around on location easily – and you get a great product.
Neil Sadwelkar, Head – Technical Operations, Prime Focus says, “There’s, of course, more to the Alexa than just post-production convenience. Its latitude, 35mm sized sensor and compatibility with existing 35mm film lenses are all features that might appeal to the cinematographer and make the camera closer to a film camera. One of the main features of the camera is its dynamic range, which is a boon for all cinematographers and directors”.
Obsession for photo session urges PM to inaugurate project twice
The Prime Minister Yousaf Raza Gilani, due to his obsession for photo session, inaugurated a project twice while he also scolded the Chairman of National Highway Authority (NHA) for coming in front of the camera, Dunya News reported on Thursday.
Although officers ought to oblige the rulers yet sometimes this obligation becomes a source of humiliation for them. Such an incident occurred in Multan when an officer came in front of the camera unintentionally which compelled the prime minister to inaugurate the project twice. The officer was not an ordinary one; in fact he was the Chairman of NHA. The prime minister, who is famous for his impressive dressing and soft way of speech, has proved himself as Mr. Perfectionist. He is always seeking the apex of perfection whether it is an international affair or a local one.
The prime minister inaugurated the project of flyover at Chungi No. 9 in Multan but the Chairman NHA made him re-inaugurate the said project when the photographers insisted that due to the Chairmans unwanted interruption, the PMs snap got blurred or somewhat unclear. However once again the Chairman interrupted in a similar fashion which aroused PMs anger and as a result the prime minister scolded the Chairman but refrained from inaugurating the flyover thrice.
NADRA staff tortures SAMAA reporter in Shikarpur
October 21, 2010 by Trend PK
Filed under World News
Staff Report
SHAIKARPUR: The officials of NADRA tortured SAMAA’s reporter, Iftikhar Arain, and snatched his camera on Thursday when he reached the office to cover the complaints received by the people.
According to the details, Iftikhar reached at office and covered complained received by the people but NADRA staff made him hostage, tortured and snatched his camera. Iftikhar is also given life threats by the NDARA staff.
Several journalists reached at NADRA office after the incident and chanted slogans against the attitude of the staff. They also demanded the authorities to register a case against the NADRA staff.
Saeed Ahmed, DCO Shikarpur, while talking to SAMAA assured that the action would be taken against the men involved in the incident and journalists would be given protection. SAMAA
Farah’s triplets reluctantly shoot for Tees Maar Khan
Farah Khan’s kids – Diva, Czar and Anya – have perhaps not been bitten by the glamour world yet. Even though they were enticed enough to face the camera by their mother Farah Khan (who is the one of the most unabashed ‘masala’ film lover that Bollywood boasts of today), the triplets weren’t excited enough. This resulted in a funny shoot for Tees Maar Khan when the director (softly) called ‘action’.
“Poocho mat. I guess the toughest part of my shoot was to capture my kids well on camera”, Farah says in her inimitable manner, “Shirish and my production house is called ‘Three’s Company’ because of these three kids. As is the tradition with my films, I wanted to feature them for the end credit title roll of Tees Maar Khan. However, they just didn’t seem interested.”
What followed was quite some ‘improvisation’ that the Diva, Czar and Anya indulged in.
“Here I was pampering them with all the nice dresses and goodies. There was a special tuxedo that I had got designed for Czar. On the other hand, my daughters Diva and Anya were made to wear these beautiful birthday party dresses”, informs Farah, “While they were getting all dressed up, they were all fine and smiling. However, when I wanted them to put on their best show for camera, they just walked around at their own will.”
“Guess my famed command didn’t quite work with my own kids this time around”, she jokes, “The kind of expression that the three of them had on their faces, they seemed to be wondering who these monkeys behind the camera were.”
Eventually, Farah and Co. decided to retain the shots as is to lend a natural feel to the entire proceeding. “I was glad that the film’s shooting had come to an end”, she smiles.
Would she care to reveal these pictures for audience to know what to expect from the kids? “Well, watch the film for that”, she responds.
Nawaz tried to hoodwink the nation: Awan
July 11, 2010 by Trend PK
Filed under Breaking News
LAHORE: Federal Minister for Law Babar Awan has said Mian Nawaz Sharif has tried to hoodwink the nation and forgot that the eye of the camera doesnt speak lie.
View original here:
Nawaz tried to hoodwink the nation: Awan
Hidden Camera Detector
Hidden Camera Detector
If you’ve ever been suspicious that someone has planted a wireless spy camera in your office or home, this small gadget can help you conduct your own investigation. Not that you’d be paranoid or anything, but hey – you never know, right? Besides, having the peace of mind knowing that you’ve checked for such hidden devices is a pretty nice benefit of having this device.
The Hidden Camera Detector is so small you can take it anywhere. When a wireless camera is detected, an LED light flickers and an audible alarm sounds. Advanced circuitry reduces false alarms from background interference and a sensitive tuner allows you to automatically scan variable distances and channels. The unit detects frequencies from 50MHz to 3GHz.
Features :
- Auto sensitivity tuner
- Multi-channel scanning
- Size is similar to a lighter
- Background noise elimination
- Audio and LED alarm
- Takes 2 CR2032 lithium batteries (included)
PRICE : $21.99
tiger woods nike commercial
April 8, 2010 by Trend PK
Filed under World News
The unexpected co-stars of a new Nike commercial: Tiger Woods and his deceased dad Earl. In the spot, a silent Tiger gazes at the camera while the voice of his late father does the talking. Eerily, the recording seems to scold the golfer — from beyond the grave. “I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?” Earl asks, as the camera moves closer to Tiger.
Casio Exilim 10mp Digital Camera
March 4, 2010 by Trend PK
Filed under Technology
Casio Exilim 10mp Digital Camera, Casio Exilim EX-S5PE purple is a a 
high-powered 10MP digital camera with a stylish design that fits in your pocket, clutch or the palm of your hand. With 10MP resolution along with x optical and 4x digital zoom It can produce high quality images for prints with lots of detail, the camera can also capture video in wide 848×480 or standard 640×480 resolution. The Casio Exilim EX-S5PE also features YouTube capture mode, which lets you easily share your images and videos on the web or stores video in an iTunes compatible video format. Other features include face detection, PictBridge-enabled printing and ompatible with SD and SDHC memory cards. Best price, woot currently offers Casio Exilim EX-S5PE Purple 10MP Digital Camera for $69.99 with + $5 shipping.
Kid Cudi Arrested
Kid Cudi Arrested, Kid Cudi looks like he was arrested today on Fairfax Avenue in Los Angeles. Although details of what happened are sketchy, his manager Plain Pat revealed via twitter that Cudi wasn’t arrested. We hear that he was immediately released after some sort of mix up.
Kid Cudi Arrested was first posted on December 22, 2009 at 10:05 am.
I Wish It Was Christmas Today
I Wish It Was Christmas Today, I was going to write a post tied into the video of Julian Casablancas performing on Late Night with Jimmy Fallon about how I get really nervous to see his live performances.
But then I thought about how I felt as soon the camera cut from Fallon and Horatio Sanz to Julian backed by the Roots, and all I can remember doing is sitting up in my chair and smiling. I think most Strokes fans reacted the same way.
I Wish It Was Christmas Today was first posted on December 22, 2009 at 3:43 pm.
