Diet Coke® and Minka Kelly Celebrate The Heart Truth® With Lucky Fans
TrendPK.com: “Showing a little heart” never goes out of style. That’s why actress Minka Kelly and iconic fashion designer Diane von Furstenberg are teaming up with Diet Coke and the National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth ® campaign. The goal: to raise awareness of women’s heart health educational programs. Five lucky Diet Coke fans will join these women for the star-studded Red Dress Collection Fashion Show on February 8, which kicks-off New York Fashion Week.
This year marks the fifth year Diet Coke will play an active role in The Heart Truth ® campaign. Diet Coke is taking its efforts online, on packaging and on the runway to call attention to women’s heart health educational programs. Minka Kelly will join Diet Coke and walk the Red Dress runway in a custom Diane von Furstenberg dress.
Diet Coke fans walked their own virtual runway by using their social networks to “show their hearts” for the cause and entering to win a chance to attend the annual Red Dress Collection Fashion Show. Using the hashtag “#ShowYourHeart,” people shared photos of themselves wearing red via Twitter, Tumblr and Instagram. The entries were judged, and the five best photos were selected. Minka Kelly then judged the five winning photos to choose one grand prize winner, who received a shopping spree with a style expert. All five winners will be attending this week’s event.
“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”
In addition to the dress Minka Kelly will be wearing in the Fashion Show, Diane von Furstenberg created a limited-edition collection of Diet Coke aluminum bottles featuring her iconic prints. The bottles will be sold in select Diane von Furstenberg stores in New York and on DVF.com during the month of February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth ® and women’s heart health research and educational programs.
The Heart Truth ® supporters can also help raise funds for the cause by “donating a tweet.” For each person who re-tweets Diet Coke’s The Heart Truth ® post on February 8, Diet Coke will donate $1 to the FNIH, up to $100,000.
Throughout the month of February, Diet Coke drinkers also will be treated to special packaging featuring the now familiar stick figure painting a large, red heart. Additionally, more than six billion packages of Diet Coke will feature The Heart Truth ® logo throughout the year.
“For five years, Diet Coke has been a passionate supporter of The Heart Truth ® and its efforts to raise awareness about the importance of heart health,” said William White, Brand Director, Diet Coke North America. “While we’ve shared this vital message with millions of people through our partnership with the NHLBI, we’ll reach even more this year with creative online programs, in-store activations and eye-catching packaging.”
Through successful heart health educational programs and with the support of scores of people dedicated to the cause, including Diet Coke fans, awareness of heart disease among women has nearly doubled in the last 12 years. More than half (54%) of women recognize that heart disease is the leading cause of death for women in the United States, up from 30 percent in 1997.*
Promotions and Advertising
Diet Coke is activating national heart health programs with key retail and restaurant customers across the nation, including SUBWAY ® Restaurants. Together with Diet Coke, SUBWAY® will donate $50,000 toward heart health education and research programs. SUBWAY® fans can also help trigger an additional $50,000 for the cause. For every fan who uploads their own photo using the hashtag “#SUBWAYHeartTruth” from now until February 29, a $1 donation will be made to the FNIH, up to $50,000. The SUBWAY® restaurant chain, is ranked “number one” by consumers in the Zagat® Fast Food Survey in the “Healthy Options” category and their FRESH FIT® menu options include sandwiches and salads containing 6 grams of fat or less and “better for you” sides and drinks, such as yogurt, apple slices, low-fat milk, bottled water and sparkling beverages.
The Heart Truth ® is also supported by advertising and digital initiatives. Diet Coke’s support of The Heart Truth ® is another expression of Coca-Cola’s Live Positively commitment to encourage active, healthy lifestyles in the lives of people and communities.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
The Heart Truth® Campaign
The Heart Truth ® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth ® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress ® reminds women of the need to protect their heart health, and inspires them to take action.
To learn more, visit www.hearttruth.gov.
Photos by PRPhotos
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Massive quake unleashes tsunami on Japan
March 11, 2011 by Trend PK
Filed under World News
TOKYO: One of the strongest earthquakes ever recorded hit Japan Friday, unleashing a 10-metre high tsunami that tossed ships inland and sparked fears that destructive waves could hit across the Pacific Ocean.
The devastating 8.9-magnitude quake left many people injured in coastal areas of the main Honshu island and Tokyo, police said, while TV footage showed widespread flooding in the area. 26 people were reported dead.
A monster 10-metre (33 feet) wall of water was reported in Sendai city in northeastern Miyagi prefecture, media said after a four-metre wave hit the coast earlier. The government said the quake had caused “tremendous damage”.
Helicopter footage showed massive inundation in northern coastal towns, where floods of black water sent shipping containers, cars and debris crashing through streets. An oil refinery was ablaze near Tokyo.
The Pacific Tsunami Warning Centre issued a widespread warning for territories as far away as South America, New Zealand and Hawaii, where evacuations were ordered.
“An earthquake of this size has the potential to generate a destructive tsunami that can strike coastlines near the epicentre within minutes and more
distant coastlines within hours,” the centre said in a statement.
Swells of up to one metre were reported hitting Russia”s far east, with bigger waves expected later.
Television footage showed a wide, muddy stream moving rapidly across a residential area near the Natori River in Sendai, levelling all in its path.
The tsunami also reached Sendai airport, submerging the runway while a process known as liquefaction, caused by the intense shaking of the tremor, turned parts of the ground to liquid.
Public broadcaster NHK said several dozen houses had been washed away in Miyagi Prefecture.
In the capital, where millions evacuated strongly swaying buildings, multiple injuries were reported when the roof of a hall collapsed during a graduation ceremony, police said.
Plumes of smoke rose from at least 10 locations in the city, where four million homes suffered power outages.
The first quake struck just under 400 kilometres (250 miles) northeast of Tokyo, the US trendpk.comlogical Survey said. It was followed by more than a dozen aftershocks, one as strong as 7.1.
The quake was the largest ever in Japan, the fifth strongest tremor worldwide since 1900 and the seventh strongest in history, according to the US trendpk.comlogical Survey and Japanese seismologists.
“We were shaken so strongly for a while that we needed to hold on to something in order not to fall,” said an official at the local government of the hardest-hit city of Kurihara in Miyagi prefecture.
“We couldn”t escape the building immediately because the tremors continued… City officials are now outside, collecting information on damage,” she said by telephone.
A major blackout occurred across a wide area of northeastern Japan.
Prime Minister Naoto Kan quickly assembled his cabinet after the quake hit, and the government dispatched naval vessels from near Tokyo to Miyagi.
The quake affected the nation’s key transportation systems, including Narita airport, which shut its runways for safety checks.
The quake, which hit at 14:46 pm (0546 GMT) and lasted about two minutes, rattled buildings in greater Tokyo, the world”s largest urban area and home to some 30 million people.
In Tokyo, where the subway system stopped, sirens wailed and people streamed out of buildings. The government moved to reassure people that there had been no radiation leak from the country”s network of nuclear power plants.
Japan sits on the “Pacific Ring of Fire”, which is dotted with volcanoes, and Tokyo is situated in one of its most dangerous areas.
The quake sent the Nikkei share index plunging at the close while the yen fell sharply against the US dollar before recovering.
The mega-city of Tokyo sits on the intersection of three continental plates — the Eurasian, Pacific and Philippine Sea plates — which are slowly grinding against each other, building up enormous seismic pressure.
The government’s Earthquake Research Committee has warned of a 70 percent chance that a great, magnitude-eight quake will strike within the next 30 years in the Kanto plains, home to Tokyo”s vast urban sprawl.
The last time a “Big One” hit Tokyo was in 1923, when the Great Kanto Earthquake claimed more than 140,000 lives, many of them in fires. In 1855, the Ansei Edo quake also devastated the city.
In 1995 Kobe earthquake killed more than 6,400 people.
More than 220,000 people were killed when a 9.1-magnitude quake hit off Indonesia in 2004, unleashing a massive tsunami that devastated coastlines in countries around the Indian Ocean as far away as Africa.
Small quakes are felt every day somewhere in Japan and people take part in regular drills at schools and workplaces to prepare for a calamity.
Nuclear power plants and bullet trains are designed to automatically shut down when the earth rumbles and many buildings have been quake-proofed with steel and ferro-concrete at great cost in recent decades.
Washington: Pak-American charged over subway terror plot
A Pakistani-American was charged yesterday with plotting a terrorist attack near Washington that would have targeted the capital’s subway system and could have led to mass casualties.
The FBI said the man, who lived in Ashburn, Virginia, about 30 miles from Washington, was caught in a sting operation and believed that he was dealing with Al-Qaeda operatives but who were in fact FBI agents. Farooque Ahmed, 34, who was born in Pakistan and later became a US citizen, is accused of attempting to provide material support to Al-Qaeda and collecting information to help plan a terrorist attack on the subway that would have involved multiple bombings. Ahmed was charged with trying to provide material support to a designated terrorist organization, collecting information to assist in planning a terrorist attack on a transit facility, and attempting to provide material support to help carry out multiple bombings to cause mass casualties at DC area Metrorail stations. If convicted, he faces a maximum penalty of 50 years in prison, the Justice Department said. From April to Oct. 25 Ahmed allegedly conducted surveillance, videotaped, photographed, and drew diagrams of the Arlington Cemetery, Courthouse, Crystal City and Pentagon City Metrorail stations, and offered suggestions about where to place explosives to kill people in simultaneous attacks planned for 2011, the indictment said. He allegedly told an individual whom he believed to be affiliated with al Qaeda that between 4 pm and 5 pm (local time) would be the best time for an attack to cause the most casualties, the indictment said. Federal officials said that the public was never in any danger during the investigation and that federal authorities had closely monitored Ahmed’s activities until his arrest.
Washington: Pak-American charged over subway terror plot
A Pakistani-American was charged yesterday with plotting a terrorist attack near Washington that would have targeted the capital’s subway system and could have led to mass casualties.
The FBI said the man, who lived in Ashburn, Virginia, about 30 miles from Washington, was caught in a sting operation and believed that he was dealing with Al-Qaeda operatives but who were in fact FBI agents. Farooque Ahmed, 34, who was born in Pakistan and later became a US citizen, is accused of attempting to provide material support to Al-Qaeda and collecting information to help plan a terrorist attack on the subway that would have involved multiple bombings. Ahmed was charged with trying to provide material support to a designated terrorist organization, collecting information to assist in planning a terrorist attack on a transit facility, and attempting to provide material support to help carry out multiple bombings to cause mass casualties at DC area Metrorail stations. If convicted, he faces a maximum penalty of 50 years in prison, the Justice Department said. From April to Oct. 25 Ahmed allegedly conducted surveillance, videotaped, photographed, and drew diagrams of the Arlington Cemetery, Courthouse, Crystal City and Pentagon City Metrorail stations, and offered suggestions about where to place explosives to kill people in simultaneous attacks planned for 2011, the indictment said. He allegedly told an individual whom he believed to be affiliated with al Qaeda that between 4 pm and 5 pm (local time) would be the best time for an attack to cause the most casualties, the indictment said. Federal officials said that the public was never in any danger during the investigation and that federal authorities had closely monitored Ahmed’s activities until his arrest.
US transit policeman convicted of manslaughter in shooting
July 8, 2010 by Trend PK
Filed under World News
LOS ANGELES: A former San Francisco area transit police officer was convicted of involuntary manslaughter Thursday in the 2009 shooting of an unarmed man, an incident that inflamed racial tensions in the region.
Johannes Mehserle, 28, was found guilty in the shooting on New Year”s Day 2009 in the trial, which was moved to Los Angeles because of a racially charged atmosphere in the northern California city of Oakland, where the shooting took place.
A Bay Area Rapid Transit (BART) officer, Mehserle was responding to reports of fighting on the subway when he shot and killed Oscar Grant, 22.
The lethal shooting of an unarmed black man by a white police officer was captured on video and widely broadcast on television and on the Internet and led to violent protests in the Oakland area.
Los Angeles Superior Court Judge Robert Perry scheduled sentencing for August 6.
chi chi 212
April 27, 2010 by Trend PK
Filed under World News
Portals to the Past: Archaeology at New York City’s Historic Houses,” a discussion about historic buildings in all five boroughs, including tenements, estates and storefronts; co-sponsored by the Professional Archaeologists of New York City. Tuesday at 6:30 p.m., “Who is Ernestine Rose?: Portrait of a New York Radical,” a discussion with scholars about this 19th-century orator, who spoke out for women’s rights and religious free thought and for the abolition of slavery. Thursday at 6:30 p.m., “This Is Your Life: Pete Hamill and Dominic Chianese,” a discussion on researching one’s family history, using the genealogies of Mr. Hamill, a writer, and Mr. Chianese, an actor, who will both be present
subway free breakfast
April 27, 2010 by Trend PK
Filed under World News
Today Subway is giving away it’s big Southern California free breakfast.
The free breakfast is today on April 27. It also includes a cup of coffee. Subway’s free breakfast deal is similar to the 2.50 dollar breakfast deal that the company offers on its website. Only, instead of a 16 oz coffee visitors will get an 8 oz coffee this morning.
Subway says the free breakfast is available today between 7AM to 11AM in the morning. It’s a good idea to call your local Subway and make sure the local store participates in this free giveaway.
Subway is one of the fastest growing fast food restaurants in the world. It has largely succeeded by providing a healthier options of quick and fresh sandwiches.
The company now operates in 91 countries and has 32781 restaurants. Recently Subway started to provide breakfast for 2.50 and today’s big Southern California free breakfast offer is the part of the campaign to raise awareness about the new “breakfast” image of Subway.
subway customer appreciation day
April 10, 2010 by Trend PK
Filed under World News
Subway Customer Appreciation Day April 10 2010
Saturday April 10 2010 is Subway Customer Appreciation Day in the United States and the deal is that any customer can buy one Footlong sandwich and get another one free of equal or lesser value. There is a limit of one per customer but you do not need a coupon to take part in the day, just head towards your nearest Subway location.
However, some Subway locations are taking part in Customer Appreciation Day on April 15, so see below for which states are different.
Jason Rodriguez
Jason Rodriguez, A man so broken that said he had no money to visit his son opened fire 30 minutes Friday in the engineering company that fired him two years ago, killing one person and wounding five, authorities said. 
As officers led a handcuffed Jason Rodriguez at a police station, a reporter asked the 40-year-old divorced, for attacking his former colleagues.
“Because I left the putrefaction” said Rodriguez, who recently told a bankruptcy judge for less than $ 30,000 a year at a Subway sandwich shop and had about $ 90,000.
The shooting on the eighth floor of an office tower in downtown Orlando paralyzed for three hours. Police quickly tracked Rodriguez to his mother’s house, saw him through a window and ordered him out.
He surrendered peacefully and was arrested on Friday night. Police said he apologized as agents handcuffed him.
“I am going through a difficult time right now. I’m sorry,” the official was quoted as saying.
Police say he will be charged with first degree murder and other crimes. Authorities said they could make an initial court appearance Saturday.
All the victims worked at the firm of Reynolds, Smith and Hills, where Rodriguez was an entry level engineer for 11 months before he was fired in June 2007, the company said.
Jason Rodriguez was first posted on November 7, 2009 at 6:46 am.
